Digital marketing is a broad term that encompasses all marketing efforts that use electronic devices or the internet to promote and advertise products or services. It involves leveraging digital channels, platforms, and technologies to connect with a target audience and drive business objectives. Digital marketing strategies aim to reach and engage potential customers online, as opposed to traditional marketing methods that rely on offline channels.
Digital marketing provides businesses with the ability to target specific audiences, measure the effectiveness of campaigns in real-time, and adjust strategies accordingly. It has become an integral part of overall marketing strategies for companies of all sizes due to the increasing reliance on digital technologies and online platforms.
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